Opening ceremony for the new Ernestomeda showroom in Shanghai: a large space of 190 m2 that house the brand’s entire range of kitchens. Created in association with all the company’s partners, the inauguration of the new Ernestomeda location in the Chinese city was also the opportunity for redesigning the models’ display in aesthetic and design terms, including all the latest innovations launched with the Sign collection.
As well as the established kitchen models – such as IconColor, Obliqua and K-Lab – the showroom now also features a splendid island composition of Sign, with a high-tech yet also warm, welcoming personality. The base units in Canneté Canyon Walnut Hi-Melamine and the Daylight system in the same finish form an attractive contrast with the satined steel worktop and Mirror metal effect lacquered tall units. The integrated table adds even more functions to this versatile kitchen, while the Bridge system enables impeccable organisation of the worktop.
The project is accompanied by the Double Indoor cupboard, with its potential for adding another, concealed kitchen. Convenient and practical, it is a great way of transforming space to meet the needs of the moment. The wall-mounted base units are in London Grey Fenix, like the worktop, which also displays a Teide Oak stained bamboo chopping-board; the wall cladding is in steel and carries an Order shelf with Heat-Treated Oak accessories. The composition is completed by the side tall units in London Grey Fenix with Fit internal accessories and the Canneté Teide Oak Hi-Melamine boiserie panel with Stay shelving system in Teide Oak with Lucem trim.
Through the opening of the new showroom, Ernestomeda intends to confirm its high expectations for the Chinese market, which over time has shown growing awareness of and interest in Italian products. For the future, the Marche region company is confident it can make its brand one of the best-known symbols of Italian design and manufacturing right across China.