The new Ernestomeda showroom is inaugurated in Seoul

22 May 2020
The new Ernestomeda showroom is inaugurated in Seoul

The new Ernestomeda flagship store, in the vibrant heart of the South Korean capital, will display the brand's kitchens in an area of 200 square metres.

The new Ernestomeda flagship store  in South Korea has been officially opened: the brand's kitchen models will now be the stars of an elegant space of about 200 square metres in the prestigious Gangnam district of Seoul. One of the city's most famous quarters, Gangnam runs along the southern side of the river Han and in the last few decades it has become one of the South Korean capital's richest, most important districts.

The flagship store's large display area hosts some of Ernestomeda's top kitchen models: K-LabIconSoul+Obliqua and One.



The cooking island, with hob and hot plate, is elongated in shape and has a curved right edge, while the washing island, with sink, draining zone and integral fully concealed dishwasher, is hexagonal and compact.

Zaha Hadid's genius for the unusual use of forms, volumes and surfacesis apparent everywhere. Spaces acquire a new feeling of instability, capable of putting their constituent components, and defining features, into fluid motion.

The apartment's owner asked the architects to create a super-contemporary interior, featuring some of the world's most famous designer furniture.

The starting-point was this Ernestomeda kitchen in Corian polymer plastic. In fact, Corian plastic is the key to this interior. The curved forms of the kitchen island are the basis for the development of the rest of the space. Harmonising with the theme of the kitchen, the designers created an irregularly shaped wall in the same material, constructed by Russian producers, with a guest bathroom behind the wall.

The interior is built on the underlying principles of nature itself. Attractive looks and the harmonious coexistence of various forms in a single ""image"", which only nature can ensure is always fresh and original, and never tedious.

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